How to Network on LinkedIn in 2019
Genuent believes in building relationships with people that last for their entire career. In 2019 knowing how to network on LinkedIn is a valuable skill, especially when seeking the support of a recruitment agency and when looking to expand your contacts. We are frequently asked by candidates to assess their LinkedIn profiles to ensure they’re easy to find and that their profile gives the best description of what they bring to the table. Below are a few pointers and some tips on how to network on LinkedIn in 2019.
LinkedIn in 2019
Hootsuite, a leader in social media management, recently published some statistics that support the importance of a strong LinkedIn profile.
- Every second, two professionals join LinkedIn
- America has the highest number of LinkedIn members with 154 million
- 45% of LinkedIn users are in upper management
- 50% of Americans with a college degree use LinkedIn
LinkedIn is a remarkable asset you can use for professional development. With an increasing number of Americans accepting that social networking is not going away and with LinkedIn adding features to make networking easier you’ll want to follow a few tips to enhance your LinkedIn profile.
Complete your profile
We can’t stress to you enough how important a complete LinkedIn profile is and how much of a difference it can make. With 154 million users in the United States alone, you’re going to have to find a way to stand out in the crowd. Having a complete profile is one of the best and easiest ways to do that.
With a complete profile, you’ll receive an All-star rating from LinkedIn which helps you to appear higher in search results for professionals in your field or with your skills. There are 7 major sections to complete. LinkedIn will actually let you know which sections need to be worked on.
You should also consider upgrading to a LinkedIn Premium account to take full advantage of all benefits and tools. A Premium account also allows you to send private messages to members who you may not have a direct connection with. This is a handy feature when networking on LinkedIn.
Completing your profile and getting it to all-star status is one of the single most important factors and LinkedIn makes it easy by letting you know what you need to do to get it there. By having a profile that reflects your experience and goals, people will be excited to learn more about you.
Connect with others
Networking on LinkedIn is all about making professional connections. The difference between networking on LinkedIn and other social networking sites is that on LinkedIn, everyone expects you to be a B2B contact. They expect you to approach them to find out more about their business or expertise and want you to elaborate on your business or what your career entails.
Naturally, you’ll want to reach out to friends you know are on LinkedIn. The platform can also send connection requests to your email contacts to immediately begin building your professional network.
Connect with industry experts you know and follow others, including social media influencers in your industry. If you know any industry experts, try to connect or follow them on LinkedIn, too. Typically, if they are well known, they will be social influencers with a large network. You’ll be able to comment and share their industry-specific posts.
This is probably THE most forgotten aspect of how to network on LinkedIn. You have to interact with others. Like posts. Share posts. And most importantly, comment on posts. The whole point of a social networking site is to create engagement by having conversations.
Similar to meeting in person, you don’t just introduce yourself and move on to the next person within view. What you do is you introduce yourself (send a connection request) and then spend a bit of time getting to know the other person through reading, commenting and engaging with their content.
One great way to network on LinkedIn is to join groups specific to your business, industry, or skill. These may be groups that speak to the technical aspects of what you do or they could serve many other purposes. There are hundreds of people networking on LinkedIn specifically to get themselves noticed by job recruiters or to interact with employment agencies specific to their field. We have a Genuent LinkedIn Business Page for those seeking jobs or wanting to increase their connections with other technical professionals.
The last step to successfully network on LinkedIn is to share content. As previously mentioned, you can share content from other users that you find interesting. One great aspect of LinkedIn is the ability to write articles and post your own personally branded content. This goes a long way towards establishing yourself as an expert in your field and someone that others can look to as a thought leader.
LinkedIn is a powerful networking tool for modern times and can be extremely beneficial for your career. If you’d like to find out more about how to network on LinkedIn please contact Genuent. We’ll be happy to help with pointers or we can explore different options to meet your career or staffing needs. Feel free to connect with us at any time.
The team at Genuent makes up the top technology recruiters in Texas and across the nation. We’re experts at delivering talent and resource solutions within the IT space. Visit our job listings today to find available positions in your area.