Campaign Operations Systems Analyst

Job Title: Campaign Operations Systems Analyst

JOB ID: 20-00987

City: Houston

State: TX

Genuent is hiring a Campaign Operations Systems Analyst for our direct client in Houston, TX. Qualified candidates should send their resume (Word format) to Mark Ahrenholtz at MAhrenholtz@genuent.com.
 
Campaign Operations Systems Analyst
6 + Month Contract

Summary:
  • The Marketing Execution group provides operational analysis and implementation support for Retail mass marketing products, campaigns, key mass customer communications, customer marketing programs, marketing channels and regulatory activities.
  • The group offers the opportunity to view the big picture of retail operations and marketing, as well as develop specialized knowledge in specific areas.
  • This team is responsible for liaising with IT, Marketing, and Operations to accomplish results for the Residential, Small Business and Builder/Multi-Family market segments.
  • Successful team members demonstrate the ability to effectively solve problems and address issues across multiple functional groups (e.g. Marketing, Legal, Regulatory, Customer Care, Channel Management, Transaction Processing, Billing, IT, Credit/Collections, Online, Telephony, Third Party Partners, Database Operations).
Essential Duties/Responsibilities:
  • Designs/implements/manages robust processes to support new business and operational activities. Continually evaluate effectiveness of Marketing Execution processes and initiate process and system improvement activities.
  • Develop approach documentation, process flows, and/or business requirements for new Marketing and Operational capabilities and products needed to support campaigns, including all cross-functional stakeholders from operations and IT in the review.
  • Identifies issues when they arise, quickly diagnoses root cause, and implements appropriate solution.
  • Develops deep subject matter expertise in key operational tools as necessary.
  • Evaluates existing operational processes to ensure appropriate controls are in place and maintains process documentation for all recurring processes.
  • Monitors key operational metrics and responds as necessary to ensure consistently superior operational performance.
  • Facilitate cross-functional team discussions to develop timelines for Retail campaigns, new product development and project delivery.
  • Deliver status updates to key stakeholders at regular intervals.
  • Highly motivated with proven record of accomplishing goals and tasks on time. Manage multiple, concurrent projects and able to deliver.
Campaign specific:
  • Serve as the key subject matter expert for Marketing on operational and IT capabilities, knowledgeable on all processes across customer lifecycle.
  • Support development of ongoing operational processes for new campaigns, projects, and solutions where needed, including launch of new non-commodity products and prices to market.
  • Facilitate report development for Marketing Execution in support of projects.
 
 
Product specific:
  • Work with Product Development teams to ensure that new product documentation and requirements are complete.
  • Communicate Product Development status regularly to key stakeholders.
  • Manage the Product Development project queue and work with IT to prioritize through schedule conflicts and ensure timely delivery.
  • Manage the development, implementation, testing, and launch of new Products with IT and Operations.
  • Serve as the post-launch product expert for resolution of operational and customer concerns/questions.
  • Refer issues as necessary for further analysis/decisions.
  • Serve as Subject Matter Expert for product development applications ensuring required results are being delivered.
Project specific:
  • Accountable for successful project implementation.
  • Develop process flows and collaborate with appropriate groups to develop effective business requirements.
  • Design and implement User Acceptance Testing scripts to ensure successful launch of new capabilities.
Education:
  • Undergraduate degree from accredited four-year college or university is required with focus on operations, computer science or engineering preferred.
  • Management Information System Degree Preferable.
Experience:
  • v 4-6 years professional experience required.
  • v 2+ years related experience in an Operations/IT/Project Management/Consulting role required; 4+ years preferred.
  • Experience leading cross-functional team projects from requirements to implementation required.
Additional Knowledge, Skills and Abilities:
  • Attention to detail with organizational and problem-solving skills.
  • Exhibits technical and analytical aptitude.
  • Knowledge of retail competition, customer protection rules, Competitive Retailers.
  • Solid negotiation and conflict resolution skills.
  • Demonstrates strong customer service skills with both internal and external customers.
  • Work effectively and build relationships with people at all levels solid team player.
  • Comfortable working with cross-functional business team composed of people with diverse backgrounds.
  • Excellent communications skills, both written and verbal.
  • Demonstrates ability in facilitating clear and concise conversations in conference calls over the phone and/or web.
  • Demonstrates strong work ethic.
  • High level of honesty and integrity.
  • Handles multiple tasks simultaneously.
  • Makes good business judgments/decisions.
  • High initiative.
  • Results-oriented.
  • Self-disciplined.
  • Proficient in Microsoft Office products (Word, Excel, Visio, Power Point) and MS Project.
Working Conditions:
  • Fast-paced professional environment.
  • Overtime work, as required.
  • Occasional travel may be required, generally between local third-party partners.
Role Specific Duties/Responsibilities:
  • Capable of leading cross-functional team from concept to implementation of projects of small to medium scope/duration.
  • Completes user acceptance testing of new Marketing Execution system functionality.
  • Coordinate and execute tasks as required to support campaign, project and product testing and implementation.
  • Develop the operational approach to implementation of new Marketing campaign activities requested by Segment Marketing, presenting options where possible.
  • Documents new and maintains existing process documentation for processes to be supported/managed by Marketing Execution.
  • Drives cross-functional teams to peak performance.
  • Gathers, analyzes and documents requirements for marketing related IT and operational process changes and improvements.
  • Identify and facilitate resolution of campaign, project, and product related issues.
  • Monitors daily operational processes to identify trends and improvement opportunities.
  • Negotiates with Operations stakeholder groups on resource allocation/support as required to support Marketing campaigns and initiatives.
  • Provide regular updates to management on areas of responsibility and assigned tasks.
  • Responsible for decisions on feasibility of proposed Marketing initiatives, campaigns, and projects.
  • Single point-of-contact for go/no-go decisions with regards to operational preparedness for campaign and/or product launch.
  • Trains members of Marketing Execution as part of implementation of new capabilities.
  • Work broadly across multiple processes and systems to become a subject matter expert for Marketing Execution.
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