Email Marketing Specialist

Job Title: Email Marketing Specialist

JOB ID: 20-00234

City: Houston

State: TX

Genuent is seeking an Email Marketing Specialist for our direct client. Qualified candidates should send their resume (Word format) to Nate Ackerman at
Email Marketing Specialist - Austin, TX
Our client is looking for an Email Marketing Specialist who will be responsible for developing and optimizing email campaigns to drive user engagement in-store and online.  This person will also assist in developing and optimizing marketing automation projects to improve impact on customer experience.
Job Description/Responsibilities:
  • Work closely with our data/analytics team to define customer segments to target with specific messages, and to forecast the impact your initiatives will achieve
  • Work with CRM stewards to generate and manage projects to advance data hygiene and workflow
  • Work closely with data analyst to evaluate campaign ROI, insights, and key performance indications associated with campaigns managed
  • Ensure the CRM database is segmented effectively for target marketing activities
  • Retail and eCommerce
  • Email marketing
  • CRM
  • Marketing automation
  • Project management
  • Salesforce Marketing Cloud, salesforce CRM (required)
  • Google Analytics
  • Salesforce reporting

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